AI search optimization is the work of making your website the source that Google ranks, answer engines quote, and AI assistants such as ChatGPT, Perplexity, Gemini and Claude cite. We run it as a monthly program that combines SEO (ranking), AEO (being the direct answer) and GEO (being cited in AI answers), from $1,600 to $10,000 a month.
RG INSYS LLP runs AI search optimization programs for companies in the US, UK, UAE, Australia and Canada. Senior engineers work on the three layers AI search depends on: a crawlable, fast, well structured site (SEO), pages that answer real questions directly (AEO), and content and facts that AI assistants trust enough to cite (GEO).
They are three layers of the same job. SEO gets a page ranked. AEO gets it chosen as the direct answer. GEO gets it cited inside AI-generated answers. Google treats its AI features as part of Search, and other assistants retrieve from search indexes, so the layers stack: a page that is not crawled and indexed cannot be quoted by any of them.
| Layer | Goal | Where it shows | What moves it |
|---|---|---|---|
| SEO | Rank in search results | Google and Bing results | Crawlability, speed, relevance, internal links, reputation |
| AEO | Be the direct answer | Featured snippets, AI Overviews, voice answers | Question headings, 40 to 60 word answers, FAQs, lists and tables |
| GEO | Be cited by AI | ChatGPT, Perplexity, Gemini, Claude, Google AI Mode | Original data, cited sources, named experts, consistent facts |
Robots rules that let search and answer bots in (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, PerplexityBot), server-rendered content, canonicals, sitemaps and a clean index. Whether AI training crawlers get access stays your decision.
Lighthouse on mobile and desktop every month, against clear targets: Performance 90+, and Accessibility, Best Practices and SEO 95+. Fixes go into your code, not behind a plugin.
We collect the questions people type into Google, Bing and DuckDuckGo and the follow-ups AI assistants fan out to, then add direct answers, question headings and FAQs to the pages that should own them.
Organization, Service, Article, Breadcrumb and FAQ markup that mirrors the visible page, and one consistent set of facts (names, prices, locations) across your site, your profiles and llms.txt.
Original data, case studies, named authors with credentials, visible dates and links to primary sources: the signals AI answers lean on when they choose whom to cite.
Monthly checks of a fixed set of buyer prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews, plus the generative AI report in Search Console and AI referral traffic in your analytics.
A full SEO, AEO and GEO scorecard, Lighthouse on mobile and desktop, an AI prompt baseline and a prioritised fix list, with every item tagged: we fix it, we draft it, or we need your input.
Crawlability, metadata, structured data, page speed and accessibility fixes, shipped on a branch, built and re-measured before anything goes live.
New answer-first sections, FAQ questions from real searches, author and source upgrades, and entity cleanup, page by page, in your voice.
The scorecard and Lighthouse re-run the same way each month, AI prompt tracking, and a written report of what moved, what did not and what comes next.
Search engines and AI assistants reward pages people can trust, and penalise shortcuts. These are the lines we do not cross on your site:
Our audit of rginsys.com found 48 pages whose visible FAQs had no FAQPage markup, no main landmark on any page, blog dates that machines could not read, and a homepage slowed by its WebGL animation. We fixed what could be fixed in code, checked every FAQ answer in the markup against the page, re-measured with Lighthouse, and turned the rest into a list of decisions for our own team.
One monthly price, agreed in writing after a free audit. Where you land depends on the size of your site, the number of markets and languages, and how much content and engineering you want shipped each month.
Free written audit and fixed monthly quote within 48 hours.
Get a free AI search audit: a written scorecard for SEO, AEO and GEO, and a fixed monthly quote within 48 hours.