Industry challenges we solve
Logistics is a margin business. Every minute a vehicle idles, every kilometre that was avoidable, every delivery that needs a phone call is a cost the operator absorbs. We focus on the failure modes that compound across a fleet.
Dispatch by WhatsApp. Four hundred vehicles coordinated across a dozen group chats. The dispatcher cannot see who is closest to a new pickup, drivers reroute themselves, and 28% of operating cost is fuel that did not need to be burned.
"Where is my delivery?" Customers call the contact centre because the tracking page is five minutes stale. The agent calls the driver. Two hundred status calls a day eat half a support team while the actual problem is data freshness.
Manual route planning at 6am. A planner spends two hours every morning assigning drops to vehicles in a spreadsheet. Capacity is wasted, time windows are missed, and any new order after 9am ruins the plan.
Telematics in three places that disagree. Geotab on one fleet, Samsara on another, an aftermarket OBD II box on the third. Three dashboards, no unified picture, and finance cannot answer a basic question about cost per kilometre.
Driver disputes that nobody can resolve. A delivery is marked complete, the customer says it never arrived, no photo, no GPS stamp, no signature. The credit goes to the customer and the driver gets blamed without evidence.
Warehouse and transport that do not talk. A WMS says the parcel was picked, the TMS says the carrier never got it, the parcel sat on the shipping bay for two days. The customer learns about it from a 1-star review.