Industry challenges we solve
Retail margins are thin and the difference between a profitable store and a closed one is often a 200ms page weight, a misrouted refund, or a stock count that lied. We focus on the things that move the funnel.
Page speed kills conversion. A bloated theme, twelve marketing pixels, and an unoptimised hero image push Largest Contentful Paint over 3 seconds. Mobile bounce climbs, paid traffic loses 20% of its yield, and Core Web Vitals tank organic.
Inventory drifts between channels. The website oversells a product that warehouse already shipped to wholesale. Customer service apologises, refunds the order, and the brand pays for the marketing twice.
Abandoned cart automation that nobody trusts. Email sends 90 minutes after abandonment, the discount is too generous, margin gets eaten, and customers learn to wait for the discount before completing checkout.
Search returns nothing for half the queries. No synonym dictionary, no typo tolerance, no personalisation. The user types "trainers", the catalogue calls them "sneakers", the search bar shrugs, the sale walks.
Payments charge more than they should. A single PSP routes every transaction at standard rates. No 3DS exemption logic, no smart routing between acquirers, no local method support. The blended cost of payments creeps past 3%.
ERP integration that breaks every Tuesday. A flat file CSV runs on a cron job. The mapping changes when finance adds a new product attribute. Orders pile up unsynced and warehouse waits for an email confirmation that never comes.